Introducing "The King"

London at night. I’m on the wet streets of Mayfair walking back to my Hotel. To me, Mayfair at night is a place of strong contrasts. People in black-tie cross my way. I notice how popular black-tie is in certain countries, especially compared to Italy where people would usually just wear a suit. Perhaps the reason might be that Italian people don’t want to take it too seriously?   My thoughts fly to a less ceremonial idea. However, it is still precious, a modern idea for formal attire — “The King” is born.   I have a passion for Alpaca and have...

Read more

Sustainable

There is a topic that entered our life as a little brand and as human beings that became central to our vision: sustainability.   We know now that we produce way too much and consume way too many resources just for pumping the extreme consumerism that our society accepted as a lifestyle. Writers, activists, few politicians, journalists ask big company to slow down and people in general are called to act in their daily life against the overproduction and the unsustainable use of any resource. More and more people are becoming more conscious of the actual situation and its gravity,...

Read more

“The Magic of Meeting”

“The Magic of Meeting.”   Like the title of a music album by the poet  Vinicius De Moraes and his colleague Ungaretti, performed by Toquino. A meeting is made of three fundamental steps: the introduction, the exchange, and the goodbye. It’s similar to life’s structure, and all the three parts have the same importance and complexity. Meeting people has always had a great importance in my life.   Human beings have had my full attention ever since I was a teenager. I’ve always found something interesting in everybody: just sitting in a crossroads of a big city where you have...

Read more

Vintage shades

Vintage is often fascinating for the way it aged and the uniqueness of the mix of colors and materials not common on the contemporary market for a number of reasons: unavailability of certain materials or manufacturing technics, which became too expensive for the actual production or just not adequate anymore for the modern production needs.   Vintage therefore can be imperfect, probably not the best in terms of performance, not always super comfortable, often with weird proportions, but we still look at it with a lot of respect and fascination. It can bring back memories or just recall images of...

Read more

Carin Lilja + PML

Introducing the first collaboration of PML for women.  

 

Read more

The Weekend-an introduction

I’ve been thinking about these ultralight overcoats that I’ve seen on many very cool characters. What are the differences between these and the more structured ones? How do you balance the fit? Which fabrics are both comfortable and durable?   Traditional coats are structured and heavy but everyday life has changed so much. Modern production is always searching for comfort and lightness. I have to admit, the older I get the more I understand and appreciate the comfort of an unstructured garment. The sense of ease throws you immediately into a different mood like when you wear a t-shirt layered...

Read more