
London at night. I’m on the wet streets of Mayfair walking back to my Hotel. To me, Mayfair at night is a place of strong contrasts. People in black-tie cross my way. I notice how popular black-tie is in certain countries, especially compared to Italy where people would usually just wear a suit. Perhaps the reason might be that Italian people don’t want to take it too seriously?
My thoughts fly to a less ceremonial idea. However, it is still precious, a modern idea for formal attire — “The King” is born.
Due to its preciousness “The King” is only available Made-to-Order.